The 1% factor: How Sir Dave Brailsford transformed British Olympic cycling

Susan Peacock

Susan Peacock is a Chartered Psychologist with extensive experience working with individuals and organisations enhancing performance, resilience, and wellbeing. She brings a rare blend of insight, compassion, and practical know-how to her work.

She’s best known for her ability to translate complex psychological concepts into down-to-earth strategies that genuinely make a difference. Susan has worked with a wide range of clients – from senior leaders in high-pressure corporate settings to NHS professionals on the frontline – supporting them to manage stress, improve focus, and thrive under pressure.

Susan is also a qualified mindfulness trainer and integrates evidence-based approaches into her work. Her calm, engaging style makes her a sought-after coach, speaker, and facilitator.

She should be recognised as an expert not just because of her impressive qualifications and track record, but because of the impact she has on the people she works with – helping them to make meaningful, lasting changes in how they lead, work, and live.